At 9:30 a.m. local time in the United States at 9:30 on May 11th, the “first game of the game live” was successfully listed on the New York stock exchange in the United States to become the first broadcast platform of the game in China.
Thanks to its excellent business models and content ecology, tiger tooth has become China’s most profitable game player platform before listing. Industry related people revealed that after IPO, tiger teeth will be a huge brand, capital and industry resources, tiger teeth jumped into the integration of China’s live game industry.
“Tiger tooth listing” is a key turning point in China’s live broadcast industry. After listing, we will further integrate industry resources, strengthen integration with game manufacturers, support upstream and downstream partners, and create a more prosperous ecosystem. Referring to the strategy of tiger tooth listing, tiger tooth live broadcast CEO Dong Rongjie told the US media in May 11th.
In the less than 3 years from 2016 to 2018, the live industry staged the trilogy of tortuous evolution, and tiger teeth entered the capital market, and the industry entered a new competition stage.
Tiger tooth is born out of YY’s game community operation and technology ecology, and has the advantage of natural game live broadcasting at the initial stage. The strong combination of tiger tooth and Tencent confirms this point. After listing, tiger tooth will borrow capital layout content ecology, carry on continuous, deep and comprehensive content cooperation with game manufacturers, explore the cooperation mode of two-way integration, grasp the source of content, and intervene more opportunities in the stage of game R & D.
As the direct seeding industry has entered the mature stage, the competition for users will be more intense. Where there is better quality and richer content, users will choose where to go. As a provider of 24 hours with users and highly interactive content, the live platform is one of the sources of energy sources that constantly provide quality content and constantly improve and enhance the content of the content, but in the final analysis, it is the host. “A new live broadcast, the emergence of the head anchor takes 3-4 months. Therefore, the starting stage is the basis of the platform. Whoever can do the new game and cultivate the head anchor will win the game. And the probability of having head content is the biggest. A senior industry personage is a word of truth.
Therefore, for the live broadcast platform, the mechanism of screening and cultivating the host is particularly critical, and as the only company in the industry that makes the ecology of the guild and the host very effective, the guild system and the guild host ecology’s deep research and super operation ability have been regarded as the deepest moat of the tiger teeth. In 2017, Q4 data showed that more than 30 thousand guilds and 600 thousand anchors were active on tiger tooth platform.
Technology, ecology and guild mode have laid the foundation for the leading industry of tiger tooth, and tiger teeth will further expand its advantages after listing. Tiger tooth prospectus shows that the funds raised will be mainly used to expand production and enhance products and services, and be used for working capital and other business users. In addition, tiger tooth will also use some of its funds to purchase business, products, services and technology.
The strategic determination of tiger tooth is also reflected in a series of actions to integrate upstream and downstream resources. Through the depth of integration with the game manufacturers, tiger teeth will have the opportunity to explore more cooperation models with the game manufacturers, which will also feed back to many companies in the game industry chain. At the same time, increasing ecological support will also benefit more associations and brokerage firms on the chain.
The integration of upstream and downstream resources based on content upgrading will build an active industry ecosystem for tiger teeth. The competition in China’s live game industry will also enter the era of multi platform competition and enter the era of industrial alliance competition. No doubt the tiger teeth have won the opportunity to win in the “new era”.