The luxury and fashion industry in Italy has always been a proud trade and cultural output representative of its nationals and governments, but as we look back on the Renaissance in the bud of modern commerce and consumer society, it will be found that behind this cultural movement, it is also a protracted history in the history of Italy. Prohibition of luxury consumption is the main purpose of the prohibition of extravagant sports.
Prohibition of extravagant legislation is not the product of the modern world. Since the ancient Greek and Rome period, there has been “decrepit luxury” related decrees. In medieval Europe, accompanied by economic recession and general poverty, the condemnation of luxury behavior by Christians was more severe, and directly increased to the height of original sin of morality and humanity. But in this period, the church mainly adopted moral admonition and Enlightenment methods, and seldom used legal methods to regulate and curb extravagant behavior.
In the late Middle Ages, with the rejuvenation of the city and the development of cross regional commercial trade, luxury consumption was no longer only the privileges of a few rulers. A large number of luxury goods from overseas (such as spices, porcelain, silk and rare jewels) poured into the Italy market through the merchant ships of Venice and Genoa. The revolutionary change in business has had a great impact on Italians’ traditional lifestyle and consumption concept. The black death in the middle and late fourteenth Century solved the problem of overpopulation and famine in Europe at that time.
The surviving people found that after the plague, the market was not only full of goods, but also low prices, and a large number of uninherited wealth was occupied by the survivors. The end of the day panic makes them choose to play in a happy way when facing these wealth. People are caught up in a grand luxury consumption carnival. This near morbid way of consumption and lifestyle not only worries the Christian moralists and humanists, but also causes the panic of the secular rulers. The rulers of the secular world began to attack and limit the spread of this luxury consumption by using more powerful legal means with the help of Rome jurists.
According to the latest statistics of historians, in the Renaissance period, more than 40 autonomous cities in Italy issued 300 prohibition laws. Among them, the prohibition of extravagance decrees promulgated by Genoa in 1157 is the earliest secular prohibition order since Italy in the middle ages. After thirteenth Century, sumptuary laws began to appear in the legislative regulations such as bamboo shoots after a spring rain like Italy city. Each autonomous
In Fourteenth Century, more cities were not only added to the ranks of extravagance, and many cities were reiterated over the next two or three centuries, adding and reaffirming the prohibition of extravagance. In fifteenth Century alone, 83 prohibition laws were issued in the whole Italy area, which was two times more in the next two centuries. The trend of the prohibition of extravagant legislation has not gradually gone down until eighteenth Century, but its influence on the formation of modern consumer society in Italy and the decision-making behavior of modern state government is still concerned by historians.